GAME THE SYSTEM designs and develops interactive games that give people the opportunity to playfully explore the experience of tackling systemic challenges across various domains: economic, political, and social. We design by experimenting with live-interaction role-playing models, mapping multiple pathways of real action around real challenges and opportunities that immerse players in what feels like real-world problem-solving within ‘worlds’ (system environments) that they shape themselves through gameplay. We take these models into live environments with individuals and organizations, but we also use them as launchpads for developing real and digital game products and entertainment that can be shared and enjoyed at scale.